Is your
company Web-Enabled?
BuzzWords
writes, designs, and develops websites. We can help
you brand, refine, and specifically enhance your
company messaging for a web visitor. Website
content is more than simply what you say—your
website should enhance your brand and your overall
marketing plan. And web design is more than
content—it's about the overall user experience.
Design, navigation, organization, marketing
strategies, product positioning, interactive
technologies, visitor opt-in opportunities, and
compelling, concise copy are all equally important.
We strive for a web experience that is aligned with
your company's overall positioning and business
goals.
Credence
is a major supplier of automated test equipment for
the semiconductor industry. BuzzWords wrote the
products section of their website. The copy goes
beyond a mere features/benefit approach. We were
focused on product re-positioning, and aligning a
product's technical features with its ideal test
scenario. BuzzWords worked closely with the
marketing department and with the company's product
experts to better align each product's technical
advantages with the company's overall business
goals. We were engaged in a highly structured
approach that spanned the entire organization and
an outside web development company.
Integrity Arts
is a
consulting and grant writing company for the
arts. When Integrity Arts needed to update their
website, BuzzWords consulted and developed a new
website for them. Integrity Arts liked the look
of their existing design, but they needed new
functionality, wanted to integrate a new logo,
and wanted the site developed in a way that
would allow for easy updates and simple
integration of web 2.0 features.
Dancin' Divas
is an
all-volunteer dance group for the LGBT community
in Boulder, Colorado. Dancin' Divas asked
BuzzWords to design, write, develop, and manage
their website.
Please
note: Credence has recently merged with another
company, and unfortunately, their existing site no
longer accurately reflects the writing and product
navigation we created for them, so we have provided
screen shots of their prior site to accurately show
our work.
Bates Information
Services is a
world-leading business research company. Firm
principal and founder, Mary Ellen Bates, is a
"rock star" researcher who has written or
co-written six books and approximately 300
articles on research and the information
industry.
BuzzWords partnered with Bates Info to develop their brand, market their services, refine their messaging, position their products and, yes, also write, design, develop, and manage their website.
The Bates Information Services website integrates Ms. Bates' Twitter stream, her blog, two newsletters, and an online store. The site uses a simple, well-organized, drop-down navigation menu which allows the user to quickly get the info they want. The site's elegant banner and color scheme enhances both the brand and the user experience.
BuzzWords partnered with Bates Info to develop their brand, market their services, refine their messaging, position their products and, yes, also write, design, develop, and manage their website.
The Bates Information Services website integrates Ms. Bates' Twitter stream, her blog, two newsletters, and an online store. The site uses a simple, well-organized, drop-down navigation menu which allows the user to quickly get the info they want. The site's elegant banner and color scheme enhances both the brand and the user experience.
